I've had the pleasure of writing copy for Keller Williams Realty's mobile app, print ads and recruiting campaigns, as well as Gary Keller's book tour for his #1 New York Times bestseller, The ONE Thing.
So when you're the largest real estate company in North America, how do you launch your franchise in New York City—a town where old guard real estate companies hold court?
Start spreading the news.
I wrote a campaign titled "There's a New Game in Town," to do just that. The goal was a clean, minimalist approach to messaging, supporting KWNYC's sleek brand aesthetic.
The following messages were designed to give Keller Williams Realty's in-house designers flexible building blocks of copy they could use to quickly create print and digital promotional pieces. This campaign included six copy directions, including the two here:
>> THERE'S A NEW GAME IN TOWN
#1
Looking out for #1?
Then partner with #1.
The Wall Street Journal named Keller Williams the #1 brand for high-powered real estate teams in America. Entrepreneur Magazine listed Keller Williams as the #1 real estate franchise in the country.
The nation's real estate powerhouse is now part of the world's power city.
If you're planning to buy or sell real estate, contact <agent name>.
The city that never sleeps deserves a team of brokers equally relentless.
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>> THERE'S A NEW GAME IN TOWN
#2
Partner with 1 broker up front.
Get 80,000 who have your back.
Here's a novel concept: Keller Williams Realty rewards brokers for working together. It's an incentive strategy that benefits you as a client, because when you hire me, you're tapping the skills and expertise of thousands who are motivated to help you achieve your real estate goals.
There's a reason Keller Williams Realty is the only national brand experiencing double-digit growth in the US and rapid international expansion.
If you're thinking of buying or selling real estate, contact me. I'd be happy to talk about your goals and the specific ways Keller Williams will give you an advantage.
The city that never sleeps deserves a team of brokers equally relentless.
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